Email & SMS

Transactional Email

An email triggered by a specific user action — receipts, password resets, order updates — sent one-to-one.

Definition

A transactional email is a one-to-one message generated in response to a user action or system event, as opposed to a one-to-many marketing broadcast. Common examples include account confirmations, password resets, receipts, shipping notifications, appointment reminders, and security alerts. Because users expect them, transactional emails see high open and click rates, but they're held to stricter deliverability standards and shouldn't be mixed with promotional content without consent.

Example

After a customer pays for a subscription, the system instantly emails a receipt with the invoice attached and a link to manage billing.

How it relates to WellPlan

WellPlan can send both transactional and marketing email from your domain, with separate templates, suppression handling, and deliverability tooling. See the features overview.