Instagram is one of the world's largest social platforms, with more than two billion monthly users and a strong concentration of consumer purchase intent. Business and Creator accounts can receive direct messages, story replies, and comment-triggered DMs through Meta's Instagram Messaging API. Connecting Instagram to WellPlan routes every inbound DM, story reply, and mention into the unified inbox, lets teams reply two-way, triggers automated workflows from comments or keywords, and saves each conversation partner as a contact in the CRM. Instagram chats live alongside Messenger, WhatsApp, and email in one timeline.
Features
Common use cases
Convert story replies into bookings
A makeup artist posts a story with a call-to-action to reply with the word PRICING. WellPlan's workflow catches the keyword, auto-sends a price list as a DM, qualifies budget through the AI chatbot, and books a consultation on the calendar.
Handle comment-to-DM lead capture
A fitness coach posts a Reel inviting viewers to comment a keyword to get a free workout PDF. The integration sends the PDF as a DM, creates the contact in WellPlan, and starts a five-day drip sequence promoting the paid program.
Run a unified support inbox
A clothing brand consolidates customer questions from DMs and story replies into WellPlan's inbox. Support reps respond inside the 24-hour standard messaging window and tag conversations by topic — sizing, shipping, returns — for easy reporting.
How setup works
- 1Convert your Instagram account to a Business or Creator account if it is not already.
- 2Link your Instagram account to a Facebook Page you administer.
- 3Open WellPlan's Integrations settings and authorize Instagram access through Meta's login flow.
- 4Configure DM workflows, comment-to-DM triggers, and AI chatbot responses, then go live.
Frequently asked questions
Can I message any Instagram user?+
No. You can only message users who have first messaged your account, replied to one of your stories, or mentioned your account. Cold outbound DMs from a business account to users you have no prior interaction with are not permitted through the API.
What is Instagram's 24-hour messaging window?+
Once a user messages you, replies to a story, or mentions your account, a 24-hour window opens for free-form replies including promotional content. After the window closes, you can only send specific human-agent message tags as defined by Meta.
Do I need a Business or Creator account?+
Yes. The Instagram Messaging API only works with Business or Creator accounts linked to a Facebook Page. Personal accounts cannot connect to WellPlan or other DM management tools. Switching account type is free and reversible inside the Instagram app.
Can comments on my posts trigger workflows?+
Yes. WellPlan can listen for comments containing specific keywords on your Instagram posts and Reels, then trigger an automated DM to the commenter. This is a common growth pattern often called comment-to-DM automation.