Most e-commerce shoppers leave without buying, and the ones who do convert often never come back. Recovering abandoned carts, answering product questions in real time, and bringing past customers back for a second order are the highest-leverage moves a store can make. WellPlan connects to your storefront and unifies every shopper conversation across WhatsApp, Instagram DM, SMS, and email. Automated cart recovery, post-purchase follow-up, review requests, and win-back campaigns run in the background, while the AI chatbot answers product questions around the clock so browsers convert before they bounce.
Common challenges in e-commerce
A large share of shoppers add items to cart but leave before checking out, and you have no system to bring them back.
Product questions on Instagram, WhatsApp, and live chat go unanswered overnight, costing you sales.
Past customers buy once and never return because there's no structured follow-up or win-back campaign.
Review requests are sent manually or not at all, leaving social proof and SEO value on the table.
How WellPlan solves them
Abandoned cart recovery
Trigger automated recovery sequences across SMS, WhatsApp, and email when a shopper leaves items in their cart. Include the product they viewed, a direct checkout link, and an optional incentive if they don't return after the first reminder.
Always-on product chatbot
The AI chatbot answers product questions on your site, Instagram DM, and WhatsApp around the clock. It can pull up product details, sizing, shipping policies, and pass complex questions to a human agent during business hours.
Post-purchase and win-back flows
Send delivery confirmations, care instructions, and replenishment reminders automatically. Segment past customers by product category and last purchase date to trigger win-back campaigns with relevant offers.
Review and referral automation
Request Google and Facebook reviews automatically a set number of days after delivery. Send referral invitations to satisfied customers and track which buyers drive the most word-of-mouth.
Workflow examples
Abandoned cart recovery
Trigger: When a shopper adds to cart but doesn't check out within 1 hour
- 1Send an SMS or WhatsApp reminder with the product image and a direct checkout link
- 2If no purchase after 24 hours, send a follow-up email with a small incentive
- 3If still no purchase after 72 hours, send a final WhatsApp message before exiting the flow
- 4Tag the contact as 'abandoned cart recovered' or 'lost' for future segmentation
Post-purchase follow-up
Trigger: When an order is marked as delivered
- 1Send a thank-you message with care or usage instructions for the product
- 2Wait 5 days, then send a review request linking to your Google or Facebook profile
- 3Wait 30 days, then send a replenishment reminder or cross-sell offer
- 4Tag the customer for inclusion in future loyalty campaigns
VIP customer win-back
Trigger: When a repeat customer hasn't ordered in 90 days
- 1Segment the customer based on their previous category and order value
- 2Send a personalized WhatsApp message with a curated product recommendation
- 3Follow up with an email featuring new arrivals in their category 3 days later
- 4Move responders into an active campaign list and archive non-responders
Frequently asked questions
Can WellPlan recover abandoned carts across SMS and WhatsApp?+
Yes. You can build a recovery sequence that sends across SMS, WhatsApp, and email, including the abandoned product and a direct checkout link. Most stores see strong recovery from the first SMS sent within an hour of abandonment.
How do I manage Instagram and WhatsApp questions in one place?+
The unified inbox brings WhatsApp, Instagram DM, Facebook Messenger, web chat, SMS, and email into a single view. Your team responds from one screen, and the AI chatbot can handle common product questions automatically.
Can I automate review requests after delivery?+
Yes. Trigger a review request workflow when an order status updates to delivered. The customer receives a message at the optimal time with a direct link to your Google or Facebook profile to leave a review.
Does WellPlan work for both DTC and marketplace sellers?+
WellPlan focuses on the conversations and follow-up around your store. DTC brands typically connect their storefront directly, while marketplace sellers can drive traffic to landing pages and capture customer data through forms and chat.
Can I segment customers by purchase behavior?+
Yes. Tag and segment customers by product category, order value, frequency, and last purchase date. Use those segments to target win-back, replenishment, and loyalty campaigns across SMS, WhatsApp, and email.
Ready to grow your e-commerce?
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