SMS Marketing
Sending promotional or transactional text messages to opted-in contacts over the mobile phone network.
Definition
SMS marketing is the practice of using text messaging to reach customers with offers, reminders, or updates. It typically requires explicit opt-in (in the U.S., under the TCPA), a clear sender identity, and an easy opt-out keyword like STOP. Open rates are very high relative to email, but the channel is intrusive and lightly regulated by carrier rules and country-level laws, so frequency and content discipline matter. SMS is often used together with email and WhatsApp in cross-channel sequences.
Example
A restaurant texts opted-in customers a 20% off code on Tuesday afternoons. Each text includes "Reply STOP to unsubscribe" and is sent from an approved short code.
How it relates to WellPlan
WellPlan supports SMS sends and replies through approved providers, with consent tracking and unsubscribe handling built in. See the features overview.
Related pages
Related terms
See SMS Marketing in WellPlan
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