BigCommerce is an enterprise-focused e-commerce platform known for its open APIs, headless capabilities, and strong B2B feature set. Connecting BigCommerce to WellPlan syncs customers, orders, products, and abandoned carts into the CRM, surfacing each shopper as a contact with complete purchase history. Workflows trigger from order created, shipped, refunded, or abandoned cart events to power post-purchase email, SMS, and WhatsApp sequences. Headless and multi-storefront merchants can centralize lifecycle marketing in WellPlan while keeping the storefront experience fully custom on BigCommerce.
Features
Common use cases
Recover abandoned carts across storefronts
A multi-brand retailer on BigCommerce runs one abandoned cart sequence across all storefronts. WellPlan workflows branch on which brand the cart came from, sending brand-appropriate emails and SMS with the correct recovery link for each storefront.
Run B2B account follow-ups
A wholesale supplier triggers a workflow when a B2B account places its first order. The assigned account rep gets a task and a Slack notification, and the buyer receives a personalized onboarding sequence with payment terms and reorder instructions.
Power post-purchase review collection
A pet supplies store sends a review request seven days after delivery with a one-click rating link. Five-star reviewers get a follow-up asking for a public review; lower scores route to support inside the WellPlan unified inbox.
How setup works
- 1Have store owner or admin access to the BigCommerce store you want to connect.
- 2Create an API account inside BigCommerce's Advanced Settings and grant customer, order, and product scopes.
- 3Open WellPlan's Integrations settings, paste the BigCommerce API credentials, and confirm the connection.
- 4Map order events to WellPlan workflows, place a test order, and confirm the data flows through correctly.
Frequently asked questions
Does the integration support headless BigCommerce?+
Yes. Because the integration uses BigCommerce's storefront and admin APIs, it works regardless of whether the front-end is on Stencil, a headless framework like Next.js, or a custom build. Backend order and customer data syncs identically.
Will customer groups sync?+
Yes. BigCommerce customer groups can be mapped to WellPlan tags or custom fields so workflows can branch on whether a customer is a wholesale buyer, VIP, or standard shopper. This is useful for B2B and tiered loyalty programs.
Can I sync multiple BigCommerce storefronts?+
BigCommerce's Multi-Storefront feature surfaces additional storefront-specific data alongside orders. Workflows can branch on the originating storefront so multi-brand merchants can run different lifecycle sequences from a single WellPlan account.
What about abandoned cart emails?+
BigCommerce captures abandoned cart data once a shopper enters an email at checkout. Those events flow into WellPlan, enabling fully customizable recovery sequences that can mix email, SMS, and WhatsApp instead of relying on BigCommerce's built-in templates.