Lead Generation

Chatbot

An automated chat program that converses with website or messaging-app visitors to answer questions and capture leads.

Definition

A chatbot is software that simulates conversation with users — through a website widget, WhatsApp, Messenger, or another channel — to answer questions, qualify leads, book appointments, or hand off to a human. Chatbots range from simple rule-based decision trees to AI-driven assistants powered by large language models. They're widely used for first-line support, lead qualification, and reducing the cost of repetitive inbound questions, especially outside business hours.

Example

A SaaS site uses a chatbot to ask visitors what they're trying to do, route product questions to docs, and book a demo straight into a sales rep's calendar when intent is high.

How it relates to WellPlan

WellPlan includes a chatbot builder for web and messaging channels, plus an AI chatbot powered by your own knowledge base. See AI Bot.

Related pages

Related terms

See Chatbot in WellPlan

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