Facebook Messenger is Meta's standalone messaging app, with more than a billion active users worldwide. Businesses with a Facebook Page can receive messages from customers who click the Send Message button, reply to an ad, or message the Page directly. Connecting Messenger to WellPlan routes every new conversation into a unified inbox alongside email, SMS, and other channels. Teams can reply two-way, trigger automated workflows, qualify leads with an AI chatbot, and sync each contact into the CRM. No more switching between Page inbox tabs to keep up with customer chats.
Features
Common use cases
Capture leads from Click-to-Messenger ads
A local gym runs Facebook ads with a Send Message call-to-action. Each new conversation creates a contact in WellPlan, an automated welcome message goes out, and the AI chatbot books a free trial session on the trainer's calendar.
Provide post-purchase support
An e-commerce brand directs order confirmation emails to Messenger for follow-up questions. Customers ask about shipping or returns inside Messenger, and the support team replies from WellPlan's inbox with full order context loaded from a custom field.
Re-engage past Page visitors
A salon segments contacts who messaged the Page more than 30 days ago. A workflow sends a personal check-in inside the 24-hour standard messaging window once a customer replies, then tags responders for a follow-up promotional sequence.
How setup works
- 1Make sure you are an admin of the Facebook Page you want to connect.
- 2Open WellPlan's Integrations settings and authorize the Facebook connection with the required Page permissions.
- 3Select the Page or Pages whose Messenger conversations you want to route into WellPlan.
- 4Configure your inbox, set up an AI chatbot or auto-reply if desired, and start handling messages.
Frequently asked questions
Can I message anyone on Messenger?+
No. Meta's platform policies require that a user initiate the conversation, or that you have a valid message tag (such as a confirmed event update or post-purchase update). Promotional broadcasts to people who have not messaged you are not permitted.
What is the 24-hour messaging window?+
Once a user messages your Page, you have 24 hours to send standard messages, including promotional content. After that window, you can only send messages that fit specific Meta-approved tags such as account updates or confirmed event reminders.
Do I need a Facebook Page?+
Yes. Messenger for business runs on top of a Facebook Page, so you must have a Page that you administer. Personal Messenger accounts cannot be connected to WellPlan or any other business messaging tool.
Will old messages import?+
When you connect a Page, recent conversations are typically loaded into the inbox so your team has context. Going forward, every new message and reply syncs in real time alongside email, SMS, and other channels.