LINE is the dominant messaging app in Japan, Taiwan, and Thailand, with strong adoption in Indonesia as well. Businesses connect with users through LINE Official Accounts, which support broadcast messages, one-to-one chat, automated greetings, and rich menus inside the app. Connecting a LINE Official Account to WellPlan routes friends' messages into the unified inbox, lets teams reply two-way, triggers automated workflows from incoming messages, and saves each follower as a contact in the CRM. LINE chats live alongside email, SMS, and other social channels in one timeline.
Features
Common use cases
Drive in-store foot traffic in Japan
A Tokyo restaurant group sends weekly LINE broadcasts about new menus to tagged followers. Reservations and questions come back to WellPlan's inbox, the AI chatbot books tables on the calendar, and contacts are segmented by which location they visit.
Support customers in Thailand
A Bangkok-based e-commerce store handles all customer service through its LINE Official Account. Inbound messages create or update contacts in WellPlan, workflows tag conversations by topic, and the support team replies from the unified inbox.
Promote events in Taiwan
A live music venue in Taipei pushes event announcements via LINE broadcasts. When a follower replies to ask about tickets, the AI chatbot answers basic questions, and ticket purchase intent triggers a workflow that moves the contact into the buyer pipeline.
How setup works
- 1Create a LINE Official Account on the LINE for Business platform.
- 2Enable the Messaging API and generate a channel access token from the LINE Developers Console.
- 3Open WellPlan's Integrations settings and paste the channel access token and channel secret.
- 4Build greeting messages, rich menus, and workflows, then publish the QR code so users can add your account as a friend.
Frequently asked questions
What's the difference between LINE Official Account plans?+
LINE offers Free, Light, and Standard plans that differ in the number of free monthly broadcast messages. All plans support the Messaging API, but heavier broadcasting volumes require paid plans or purchasing additional message quotas from LINE.
Do users have to add my account as a friend?+
Yes. Users become reachable as friends by scanning your account's QR code, tapping an add link, or searching the LINE ID. Once they're friends, you can broadcast to them within your plan's quota or chat one-to-one freely.
Can I send rich content?+
Yes. LINE supports text, images, video, audio, location, stickers, and rich templates including carousels, buttons, and Flex Messages. WellPlan workflows can trigger these message types based on tags, custom fields, or pipeline stage changes.
Is there a messaging window like WhatsApp's?+
LINE does not enforce a strict 24-hour service window. You can message friends as long as they have not blocked your account, subject to your plan's monthly message quota. Quality content and clear value reduce blocking and unfriend rates.