Lead Generation

Sales Funnel

The multi-step path a visitor follows from first awareness to purchase, often modeled as a series of pages and emails.

Definition

A sales funnel describes the narrowing journey from a broad audience of potential customers to a smaller set who actually buy. The classic funnel has stages like awareness, interest, decision, and action; in practice it's often implemented as a sequence of landing pages, lead magnets, follow-up emails, and offers. Funnel thinking helps marketers identify where prospects drop off, optimize the worst-performing step, and increase overall conversion without simply adding more traffic.

Example

A funnel: Facebook ad → landing page offering a free training → thank-you page with a low-priced offer → email sequence → sales call → checkout. Each step is measured separately.

How it relates to WellPlan

WellPlan lets you build multi-step funnels — pages, forms, upsells, and follow-ups — and report on conversion at every step in one place. See the AI Funnel builder.